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A Moveable Feast on Wheels: Reunions and Encounters in a Small Town in Yunnan During Chinese New Year
By Changsong Li Epigraph “Paris is a moveable feast.” Many years ago, Ernest Hemingway wrote this about the city he once knew. This Spring Festival, I found myself thinking—perhaps life on the road, in a campervan, is much the same. It does not stay. It does not settle.And yet, in its constant movement, it carries
Narrative Ownership: Your Most Valuable Piece of Media Real Estate
By Aileen Anthony, Founder, WRComms The Myth One of the most common requests I receive from business leaders is, “We want to be featured in the mainstream media.” Fair enough. Mainstream media carries credibility. It reaches large audiences. It can create awareness and open doors. However, over the years, businesses have unconsciously turned mainstream media
Narrative Strategy: Under the Iceberg, Why Narrative Depth Matters More Than Ever
Two years ago, WRComms published an article titled Under the Iceberg, exploring the idea that what people see publicly from a business is often only a fraction of what truly shapes its identity, direction, and impact. Today, that perspective feels even more relevant as businesses navigate an increasingly noisy and visibility-driven landscape shaped by AI, personal branding, and the growing demand for authenticity.
Refining Corporate Identity: How AI Levels the Playing Field for Brands to Get Ahead Equally and Authentically
Visibility Alone Is No Longer Enough Understandably, many leaders chase mainstream media appearances. But it may be worth your bottom line to stop and ask whether the people consuming that visibility are actually the stakeholders who matter most to your growth. Your future customers may not be reading broad mainstream business news. Your future investors
Refining Corporate Identity: Why Your Corporate Profile Must Evolve Like Your Product
When was the last time you reviewed your corporate profile? It is a simple question. One that often does not come up in the day-to-day of running a business, yet carries more weight than we realise. For many companies, the corporate profile is written at the beginning. It captures the ambition at that point in
AI, Authenticity & Your Voice: When AI Helps and When It Destroys Your Narrative
This follows from the question we have been discussing – on whether or not to use AI. The answer is a definite “YES!”. But like all tools, the real question is not whether you use it, but how. AI helps. But only when it is used within a disciplined structure. Frameworking It helps when it
AI, Authenticity & Your Voice: The Brand That Thinks
Why Extracting Your Thoughts Is the Most Powerful Form of Brand Building Brand building is often misunderstood as a static exercise. Colours are chosen, a logo is designed, a vision and mission statement are written, and the assumption settles in that the work is done. Yet the brands that endure, the ones that stay relevant,
AI, Authenticity & Your Voice: Yes, you should use AI — but correctly
I keep hearing two extremes On one end, AI is treated like magic, as if you can plug it in and everything suddenly becomes faster, smarter, and better. On the other, it is dismissed entirely, seen as too risky, too complicated, or too impersonal. Both views miss the point. AI is not a shortcut. It
Building Ideas: Case Studies Are Not About the Answer
There’s a common misconception in business storytelling that case studies are about proving outcomes. They are not. They are about revealing thinking. And that distinction matters more than most leaders realise. Too often, case studies are written like final exam scripts. The problem is presented, the solution is explained, and the results are showcased. It
Building Ideas: Why Must You Start With Long-Form Articles?
Don’t Start with Short Articles There is a natural tendency today to start small. A quick LinkedIn post. A short blog. A fast piece just to stay “active.” But starting small often leads to thinking small. And thinking small limits perspective. Instead, the more effective approach is to begin with long-form content, 1200 to 1500
Building Ideas: You want to be unique? Start with your founding story.
Speak of the comforts of industrial air-conditioning, it’s likely that you would have heard of the brand – Carrier. But, the story of Carrier did not begin with comfort. It began with a problem in the unlikeliest of places.
GO ESG 2026: The Future We Build, Shaping an Integrated, Resilient and Responsible Malaysia
As Featured on Malaysia SME | Write Right Communications is an Editorial Partner of Malaysia SME The event featured a keynote address by YB Dato’ Sri Arthur Joseph Kurup, Minister of Natural Resources and Environmental Sustainability (NRES), and the launch of two major initiatives: MALAYSIA SME features the keynote speech and a coverage of both key panel sessions:
Answer Engines such as CHATGPT, GEMINI, GOOGLE’s AI Mode are your customers’ new best friends – businesses must align web pages and online presence or risk losing leads and revenue generation channels.
As Featured on Malaysia SME | Write Right Communications is an Editorial Partner of Malaysia SME How Zicy {pronounced ~ Ziki} is Rewriting the Future of Online Visibility Growth.pro has spent the past eight years helping businesses win in SEO. But as Google’s interface shifts, search results get buried, and generative AI begins to answer questions without sending
The M.O.N.E.Y 👑 Q.U.E.E.N Movement: Dr Lalua Rahsiad’s Journey to Financial Literacy at Work
As Featured on Malaysia SME | Write Right Communications is an Editorial Partner of Malaysia SME From London to Kuala Lumpur: A Journey of Return and Reinvention Today, Lalua is many things: academic, founder, consultant, and author. But above all, she is known as “M.O.N.E.Y 👑 Q.U.E.E.N,” a title once uttered by her brother in jest, turned personal
Quantum Leap in Green Nanotechnology: From One to Zero & Lab to Market
As Featured on Malaysia SME | Write Right Communications is an Editorial Partner of Malaysia SME Editor’s Note:This article is adapted from the inaugural lecture of Prof. Ir. Ts. Dr. Suraya Abdul Rashid, a trailblazer in green nanotechnology and founder of Qarbotech. Her lecture, titled “Quantum Leap in Green Nanotechnology: From One to Zero and Lab to
The Scroll-Stopping Power of Storytelling: How Richard Ker is Helping Businesses Understand and Navigate the Attention Economy
As Featured on Malaysia SME | Write Right Communications is an Editorial Partner of Malaysia SME Richard Ker was born in Tawau, on the east coast of Sabah — a place affectionately dubbed the final frontier of Malaysia. It is the furthest you could travel from Kuala Lumpur, and growing up in a rubber plantation
Interpack: The Global Stage Defining the Future of Processing and Packaging
Interpack, held every three years in Düsseldorf, Germany, is described as the Olympics of the packaging world. With over 2,800 exhibitors from more than 60 countries and 140,000 visitors worldwide, Interpack stands as the largest and most influential trade show for the processing and packaging sectors. Beyond its scale, the show represents a pulse check for the industry’s direction,
BoomGrow: Reshaping how food is grown and consumed in Southeast Asia and beyond.
As Featured on Malaysia SME | Write Right Communications is an Editorial Partner of Malaysia SME BoomGrow is a pioneering urban farming company reshaping how food is grown and consumed in Southeast Asia and beyond. Built on the vision of producing clean, pesticide-free produce close to where people live, BoomGrow combines agronomy, engineering, IoT, and
Driving Sustainable Innovation. Maypreen’s Journey from Detergent Disruption to Holistic Wellness.
Tan Yet Mee, founder of Maypreen, didn’t set out to revolutionise the detergent industry. But her journey—from sourcing specialist to entrepreneur—has led her to create a brand that challenges conventional norms and prioritises sustainability, safety, and wellness.
The Sweet Potential of Figs, a Family’s Journey into Sustainable Farming and Agritecture.
Figs, or “buah ara” as they are known in Malaysia, is a fruit with a global presence, thriving in regions with diverse climates. Figs have a sweet, honey-like flavour with a subtle hint of berry, complemented by a chewy texture and crunchy seeds. Their taste is often described as rich and earthy, offering a balanced mix of sweetness and mild tang. Despite their adaptability, figs indigenous to Malaysia face a unique challenge – perception.
From Survival to Success: Innovating Malaysian SMEs for a Thriving Future
“Don’t talk rubbish,” Datuk Paul Chan chuckles, recalling how flying cars would’ve been dismissed as pure fantasy just a decade ago. “But look at us now—drones, helicopters, and tech that’s turning sci-fi into reality. The impossible is becoming possible because we finally dare to think beyond the usual limits.”