Feb 14, 2026 
No Comments Last week, we explored the subtle differences between ‘press’ and ‘media’ — largely interchangeable terms, shaped by context and history. This week, in the spirit of the Lunar New Year — a season of reflection and renewal — let’s take a light journey through time. To see how the media evolved, and to understand one
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Feb 14, 2026
No Comments By Changsong Li My discovery of the noni fruit and how it positively impacted my life. The first time I encountered Noni juice was when my mother introduced it. She said, “We recently are enjoying Noni juice, and I also shared this with your Dad. He loves it very much!”, and then I said, “What
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Feb 08, 2026
No Comments How to Use Media Statements vs Media Releases 1. Use a Media Statement when: Example:“We are aware of the situation that occurred on and are cooperating with authorities. Our priority remains the safety of our stakeholders. We will issue further updates when available.” 2. Use a Media Release (or Press Release) when: Example:“XYZ Tech today announced its expansion into
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Feb 05, 2026
No Comments When Pua Chee Ling stepped away from a long career in higher education, she was not chasing disruption or scale. Instead, she was responding to something far more personal – the quiet but persistent gaps she saw in how children with special needs were supported, and how families were left to navigate that journey largely on their own. Today, as co-founder of Mind Story, Chee Ling leads a specialised learning and support centre dedicated to children with special needs – one built on empathy, practicality, and the belief that meaningful progress happens when care, education, and sustainability intersect.
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Feb 02, 2026
No Comments Mainstream Media Has a Job to Do Mainstream outlets focus on stories with broad public interest. These are pieces that appeal to large, general audiences — usually tied to national relevance, major policy, public safety, wide-scale innovation, or personalities with public recognition. If your story doesn’t quite connect with that mass relevance, it’s unlikely to make
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Jan 27, 2026
No Comments How Zicy {pronounce ~ Ziki} is Rewriting the Future of Online Visibility Growth.pro has spent the past eight years helping businesses win in SEO. But as Google's interface shifts, search results get buried, and generative AI begins to answer questions without sending users to websites. SEO as we know it is being replaced by something far more complex, intelligent, and unforgiving—Answer Engine Optimisation (AEO).
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