Tag: Market Positioning

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  • blog Dec 01, 2025
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From Noodles to Numbers: How Lai Yaeh Tat’s Easy M is Digitising Merchandising for the Future

As Featured on Malaysia SME | Write Right Communications is an Editorial Partner of Malaysia SME For more than two decades, Lai Yaeh Tat has been a familiar figure in Malaysia’s fast-moving consumer goods (FMCG) industry. As the second generation at the helm of Vit’s Instant Noodles — a heritage Malaysian brand known locally as

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  • blog Dec 01, 2025
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The Scroll-Stopping Power of Storytelling: How Richard Ker is Helping Businesses Understand and Navigate the Attention Economy

As Featured on Malaysia SME | Write Right Communications is an Editorial Partner of Malaysia SME Richard Ker was born in Tawau, on the east coast of Sabah — a place affectionately dubbed the final frontier of Malaysia. It is the furthest you could travel from Kuala Lumpur, and growing up in a rubber plantation

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