Aug 06, 2026 
No Comments By Aileen Anthony When Did We Decide That News Only Happens at Launches? One of the most common responses I receive as Executive Editor of MALAYSIA SME goes something like this. “We’ll contact you when we have a story to tell.” It is a response that I have heard from businesses of all sizes. Every time I
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Jul 27, 2026
No Comments The past two weeks explored two realities of media relations. The first is that journalists do not always attend events because of factors that are often beyond the control of communications teams. The second is that niche media may be the better choice when an organisation wants to reach a specific industry or stakeholder group.
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Jul 22, 2026
No Comments Last week's column explored a reality that many communications professionals know all too well. Sometimes journalists simply do not attend your event, and that is not always a reflection of the communications team's effort. Newsrooms are smaller, journalists cover multiple platforms, editorial priorities shift quickly and commercial realities influence how resources are deployed.
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Jul 17, 2026
No Comments Looking Beyond the Attendance Tracker If you have worked in communications long enough, this situation will probably feel very familiar. It is the week leading up to a major event and management begins asking for daily updates on media confirmations. The attendance tracker is circulated, but many of the boxes remain empty. The communications team
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Jul 01, 2026
No Comments Ironically, despite investing thousands—sometimes hundreds of thousands—of ringgit into an event, many organisers unknowingly make it harder for the media to do the very job they were invited to do. By Aileen Anthony, Founder WRComms | Executive Editor MALAYSIA SME The Media Is There to Work, Not Just Attend I’ve attended countless corporate events, conferences,
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Jul 01, 2026
No Comments Networking Is the Main Attraction Every conference promises the same thing. “There will be plenty of networking opportunities.” And there usually are. Coffee breaks become mini marketplaces. Business cards change hands. LinkedIn QR codes are scanned. Founders look for investors, suppliers meet buyers, startups pitch potential partners, and professionals reconnect with familiar faces. For many,
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