Jul 22, 2026 
No Comments Last week's column explored a reality that many communications professionals know all too well. Sometimes journalists simply do not attend your event, and that is not always a reflection of the communications team's effort. Newsrooms are smaller, journalists cover multiple platforms, editorial priorities shift quickly and commercial realities influence how resources are deployed.
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Jul 17, 2026
No Comments Looking Beyond the Attendance Tracker If you have worked in communications long enough, this situation will probably feel very familiar. It is the week leading up to a major event and management begins asking for daily updates on media confirmations. The attendance tracker is circulated, but many of the boxes remain empty. The communications team
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Jul 01, 2026
No Comments Ironically, despite investing thousands—sometimes hundreds of thousands—of ringgit into an event, many organisers unknowingly make it harder for the media to do the very job they were invited to do. By Aileen Anthony, Founder WRComms | Executive Editor MALAYSIA SME The Media Is There to Work, Not Just Attend I’ve attended countless corporate events, conferences,
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Jul 01, 2026
No Comments Networking Is the Main Attraction Every conference promises the same thing. “There will be plenty of networking opportunities.” And there usually are. Coffee breaks become mini marketplaces. Business cards change hands. LinkedIn QR codes are scanned. Founders look for investors, suppliers meet buyers, startups pitch potential partners, and professionals reconnect with familiar faces. For many,
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Jul 01, 2026
No Comments Securing a renowned keynote speaker is often one of the biggest investments an event organiser makes. Considerable effort goes into identifying the right voice, managing schedules, coordinating travel, and ensuring the session delivers value to delegates. Yet, for many conferences, the relationship with the speaker ends the moment they step off the stage. In reality,
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Jun 30, 2026
No Comments When the Event Ends, Does the Value End Too? Every organisation invests significantly in communications and marketing. Forums, conferences, networking sessions and stakeholder engagements require considerable resources. Beyond the venue, speakers and programme, there are countless hours spent planning the itinerary, coordinating logistics, inviting guests and creating an experience that reflects the organisation’s aspirations. These
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