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  • blog Sep 08, 2026
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The Backgrounder: Building the Story Behind the News Release

By Aileen Anthony I covered the backgrounder PT1 PT2 a few weeks back. In this post, I want to explain how a backgrounder, media cheat sheet and press release come together. If the Media Cheat Sheet is the “Q&A beyond the press release,” the Backgrounder is the story behind the press release. A press release tells

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  • blog Sep 01, 2026
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The Cheat Sheet: How Do You Build a Media Cheat Sheet?

By Aileen Anthony In the previous Word Matters, I wrote about why businesses should consider building a Media Cheat Sheet before asking for media coverage. The reason is simple. Journalists shouldn’t have to wade through a corporate profile, presentation deck, press releases, and several webpages just to understand what your organisation does. So, what should actually

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  • blog Aug 25, 2026
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The Cheat Sheet: Before You Ask for Media Coverage, Build the Cheat Sheet

By Aileen Anthony Getting a journalist interested in your story is one thing. Helping them understand your story well enough to keep writing about it is another. Businesses often approach media engagement from the perspective of what they want published. They prepare a press release, organise an interview and send over a corporate profile, presentation

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  • blog Aug 18, 2026
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Your Business Has a Story. Make Sure It Has One Version.

Part 2: Why a Backgrounder Is More Than a Media Document By Aileen Anthony In Part 1, we looked at why a backgrounder is valuable to journalists. It gives them the context they need to understand your business, find the story behind the announcement and ask better questions. But there is another reason I encourage

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  • blog Aug 11, 2026
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Before You Ask the Media to Tell Your Story: Give Them the Background

Why a good backgrounder may be one of the most valuable communication assets your business owns Every business owner knows their own story. You know why you started. You remember the first customer, the difficult years, the breakthrough moments, the products that worked and perhaps the ones that did not. You know what makes your

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  • blog Aug 06, 2026
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Want More Visibility? You Don’t Need a New Product to Have a Story

By Aileen Anthony When Did We Decide That News Only Happens at Launches? One of the most common responses I receive as Executive Editor of MALAYSIA SME goes something like this. “We’ll contact you when we have a story to tell.” It is a response that I have heard from businesses of all sizes. Every time I

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