Feb 02, 2026 
No Comments Mainstream Media Has a Job to Do Mainstream outlets focus on stories with broad public interest. These are pieces that appeal to large, general audiences — usually tied to national relevance, major policy, public safety, wide-scale innovation, or personalities with public recognition. If your story doesn’t quite connect with that mass relevance, it’s unlikely to make
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Jan 26, 2026
No Comments Leaders sometimes say:“I want to keep a low profile. I don’t want to say too much—competition catches up.” And you’re right to think this because the threat of competition is real. But here’s the other side of the story. You’re wondering why your team isn’t selling more. The very people who are supposed to create
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Jan 20, 2026
No Comments When you get a set of questions from the press or media, you may feel like you’re answering the same things over and over again. Technically, there’s nothing wrong with that.The questions may sound familiar, but your answers can change — and they should.They give you the chance to reflect on what’s shifted in your
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Jan 12, 2026
No Comments Last week, we discussed: “My business is doing okay. I don’t need the media.” And that’s fair, but its always good to be prepared and we shared some tips on how to do so. This week, we’re going a step further — because in our experience, it’s not that people don’t want to speak to the media. Often, when a request for a media interview comes in — and usually with a short deadline to respond — it catches people off guard. And in the middle of everything else going on, the easiest decision becomes: “Let’s not respond.”
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Jan 07, 2026
No Comments I've had leaders tell me: “My business is doing okay. I don’t need the media.” And that’s totally fair — whether or not you choose to speak to the media (media here refers to the press - journalist, writers) is your decision.
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Jan 01, 2026
No Comments Every venture begins with a spark—an idea that ignites a journey of innovation, passion, and resilience. A founding story is not just a tale; it is not insignificant. It is the heartbeat of your work, the force that drives you to craft unique solutions and stand apart in a crowded landscape.
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