Aileen Anthony – Page 2

Jun 24, 2026
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Building a Thought Leadership Engine: Turning Your Monthly Conversations into Publishable Narratives

Thought Leadership Begins with Definition Many business leaders approach thought leadership as a content exercise. They focus on publishing articles, sharing opinions on social media, or commenting on industry developments. While these activities are important, they are not where thought leadership begins. Genuine thought leadership starts with a leader’s ability to articulate what they believe,

Insights

Jun 08, 2026
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Narrative Ownership: If AI Can’t Trust You, It Won’t Recommend You

By Aileen Anthony, Founder, WRComms Next week, together with a team of 30, June 14-18, 2026, I will be hiking Mount Kinabalu.n It has taken eight months of preparation. Like many people approaching a significant challenge, I am excited, but also slightly anxious. While my legs feel noticeably stronger than they did when I first

Insights

Jun 01, 2026
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Narrative Ownership: Your Most Valuable Piece of Media Real Estate

By Aileen Anthony, Founder, WRComms The Myth One of the most common requests I receive from business leaders is, “We want to be featured in the mainstream media.” Fair enough. Mainstream media carries credibility. It reaches large audiences. It can create awareness and open doors. However, over the years, businesses have unconsciously turned mainstream media

Narrative Strategy

May 19, 2026
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Narrative Strategy: Under the Iceberg, Why Narrative Depth Matters More Than Ever

Two years ago, WRComms published an article titled Under the Iceberg, exploring the idea that what people see publicly from a business is often only a fraction of what truly shapes its identity, direction, and impact. Today, that perspective feels even more relevant as businesses navigate an increasingly noisy and visibility-driven landscape shaped by AI, personal branding, and the growing demand for authenticity.

Insights

May 10, 2026
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Refining Corporate Identity: How AI Levels the Playing Field for Brands to Get Ahead Equally and Authentically

Visibility Alone Is No Longer Enough Understandably, many leaders chase mainstream media appearances. But it may be worth your bottom line to stop and ask whether the people consuming that visibility are actually the stakeholders who matter most to your growth. Your future customers may not be reading broad mainstream business news. Your future investors

Insights

May 04, 2026
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Refining Corporate Identity: Why Your Corporate Profile Must Evolve Like Your Product

When was the last time you reviewed your corporate profile? It is a simple question. One that often does not come up in the day-to-day of running a business, yet carries more weight than we realise. For many companies, the corporate profile is written at the beginning. It captures the ambition at that point in

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Author: Aileen Anthony

Building a Thought Leadership Engine: Turning Your Monthly Conversations into Publishable Narratives

Narrative Ownership: If AI Can’t Trust You, It Won’t Recommend You

Narrative Ownership: Your Most Valuable Piece of Media Real Estate

Narrative Strategy: Under the Iceberg, Why Narrative Depth Matters More Than Ever

Refining Corporate Identity: How AI Levels the Playing Field for Brands to Get Ahead Equally and Authentically

Refining Corporate Identity: Why Your Corporate Profile Must Evolve Like Your Product

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