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Author: Aileen Anthony

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  • Author: Aileen Anthony
  • Aileen finds her favour and comfort in words. She believes there’s a story around every corner and at every turn—but to discover it, one has to listen, stay present, and care enough to be invested. That’s what she enjoys most: leaning into real conversations and shaping them into writing that is honest, human, and worth remembering. Aileen is the Founder of WRComms and the Executive Editor of MALAYSIA SME.
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Narrative Strategy
  • blog Aug 18, 2026
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Your Business Has a Story. Make Sure It Has One Version.

Part 2: Why a Backgrounder Is More Than a Media Document By Aileen Anthony In Part 1, we looked at why a backgrounder is valuable to journalists. It gives them the context they need to understand your business, find the story behind the announcement and ask better questions. But there is another reason I encourage

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Insights
  • blog Aug 11, 2026
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Before You Ask the Media to Tell Your Story: Give Them the Background

Why a good backgrounder may be one of the most valuable communication assets your business owns Every business owner knows their own story. You know why you started. You remember the first customer, the difficult years, the breakthrough moments, the products that worked and perhaps the ones that did not. You know what makes your

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Narrative Strategy
  • blog Aug 06, 2026
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Want More Visibility? You Don’t Need a New Product to Have a Story

By Aileen Anthony When Did We Decide That News Only Happens at Launches? One of the most common responses I receive as Executive Editor of MALAYSIA SME goes something like this. “We’ll contact you when we have a story to tell.” It is a response that I have heard from businesses of all sizes. Every time I

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Insights
  • blog Jul 27, 2026
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Want More Visibility: When Should Organisations Pursue Mainstream Media?

The past two weeks explored two realities of media relations. The first is that journalists do not always attend events because of factors that are often beyond the control of communications teams. The second is that niche media may be the better choice when an organisation wants to reach a specific industry or stakeholder group.

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Insights
  • blog Jul 22, 2026
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Want More Visibility? Maybe You Invited the Wrong Media

Last week's column explored a reality that many communications professionals know all too well. Sometimes journalists simply do not attend your event, and that is not always a reflection of the communications team's effort. Newsrooms are smaller, journalists cover multiple platforms, editorial priorities shift quickly and commercial realities influence how resources are deployed.

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Insights
  • blog Jul 17, 2026
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Want More Publicity From Your Events? When the Media Doesn’t Show Up

Looking Beyond the Attendance Tracker If you have worked in communications long enough, this situation will probably feel very familiar. It is the week leading up to a major event and management begins asking for daily updates on media confirmations. The attendance tracker is circulated, but many of the boxes remain empty. The communications team

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