Aileen Anthony – Page 5

Apr 13, 2026
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AI, Authenticity & Your Voice: Yes, you should use AI — but correctly

I keep hearing two extremes On one end, AI is treated like magic, as if you can plug it in and everything suddenly becomes faster, smarter, and better. On the other, it is dismissed entirely, seen as too risky, too complicated, or too impersonal. Both views miss the point. AI is not a shortcut. It

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Apr 06, 2026
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Building Ideas: Case Studies Are Not About the Answer

There’s a common misconception in business storytelling that case studies are about proving outcomes. They are not. They are about revealing thinking. And that distinction matters more than most leaders realise. Too often, case studies are written like final exam scripts. The problem is presented, the solution is explained, and the results are showcased. It

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Mar 30, 2026
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Building Ideas: Why Must You Start With Long-Form Articles?

Don’t Start with Short Articles There is a natural tendency today to start small. A quick LinkedIn post. A short blog. A fast piece just to stay “active.” But starting small often leads to thinking small. And thinking small limits perspective. Instead, the more effective approach is to begin with long-form content, 1200 to 1500

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Mar 24, 2026
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Building Ideas: You want to be unique? Start with your founding story.

Speak of the comforts of industrial air-conditioning, it's likely that you would have heard of the brand - Carrier. But, the story of Carrier did not begin with comfort. It began with a problem in the unlikeliest of places.

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Mar 20, 2026
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GO ESG 2026: The Future We Build, Shaping an Integrated, Resilient and Responsible Malaysia

As Featured on Malaysia SME | Write Right Communications is an Editorial Partner of Malaysia SME The event featured a keynote address by YB Dato’ Sri Arthur Joseph Kurup, Minister of Natural Resources and Environmental Sustainability (NRES), and the launch of two major initiatives: MALAYSIA SME features the keynote speech and a coverage of both key panel sessions:

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Mar 20, 2026
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Answer Engines such as CHATGPT, GEMINI, GOOGLE’s AI Mode are your customers’ new best friends – businesses must align web pages and online presence or risk losing leads and revenue generation channels.

As Featured on Malaysia SME | Write Right Communications is an Editorial Partner of Malaysia SME How Zicy {pronounced ~ Ziki} is Rewriting the Future of Online Visibility Growth.pro has spent the past eight years helping businesses win in SEO. But as Google’s interface shifts, search results get buried, and generative AI begins to answer questions without sending

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Author: Aileen Anthony

AI, Authenticity & Your Voice: Yes, you should use AI — but correctly

Building Ideas: Case Studies Are Not About the Answer

Building Ideas: Why Must You Start With Long-Form Articles?

Building Ideas: You want to be unique? Start with your founding story.

GO ESG 2026: The Future We Build, Shaping an Integrated, Resilient and Responsible Malaysia

Answer Engines such as CHATGPT, GEMINI, GOOGLE’s AI Mode are your customers’ new best friends – businesses must align web pages and online presence or risk losing leads and revenue generation channels.

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