Aileen Anthony – Page 4

May 19, 2026
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Narrative Strategy: Under the Iceberg, Why Narrative Depth Matters More Than Ever

Two years ago, WRComms published an article titled Under the Iceberg, exploring the idea that what people see publicly from a business is often only a fraction of what truly shapes its identity, direction, and impact. Today, that perspective feels even more relevant as businesses navigate an increasingly noisy and visibility-driven landscape shaped by AI, personal branding, and the growing demand for authenticity.

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May 10, 2026
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Refining Corporate Identity: How AI Levels the Playing Field for Brands to Get Ahead Equally and Authentically

Visibility Alone Is No Longer Enough Understandably, many leaders chase mainstream media appearances. But it may be worth your bottom line to stop and ask whether the people consuming that visibility are actually the stakeholders who matter most to your growth. Your future customers may not be reading broad mainstream business news. Your future investors

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May 04, 2026
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Refining Corporate Identity: Why Your Corporate Profile Must Evolve Like Your Product

When was the last time you reviewed your corporate profile? It is a simple question. One that often does not come up in the day-to-day of running a business, yet carries more weight than we realise. For many companies, the corporate profile is written at the beginning. It captures the ambition at that point in

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Apr 26, 2026
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AI, Authenticity & Your Voice: When AI Helps and When It Destroys Your Narrative

This follows from the question we have been discussing – on whether or not to use AI. The answer is a definite “YES!”. But like all tools, the real question is not whether you use it, but how. AI helps. But only when it is used within a disciplined structure. Frameworking It helps when it

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Apr 21, 2026
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AI, Authenticity & Your Voice: The Brand That Thinks

Why Extracting Your Thoughts Is the Most Powerful Form of Brand Building Brand building is often misunderstood as a static exercise. Colours are chosen, a logo is designed, a vision and mission statement are written, and the assumption settles in that the work is done. Yet the brands that endure, the ones that stay relevant,

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Apr 13, 2026
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AI, Authenticity & Your Voice: Yes, you should use AI — but correctly

I keep hearing two extremes On one end, AI is treated like magic, as if you can plug it in and everything suddenly becomes faster, smarter, and better. On the other, it is dismissed entirely, seen as too risky, too complicated, or too impersonal. Both views miss the point. AI is not a shortcut. It

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Author: Aileen Anthony

Narrative Strategy: Under the Iceberg, Why Narrative Depth Matters More Than Ever

Refining Corporate Identity: How AI Levels the Playing Field for Brands to Get Ahead Equally and Authentically

Refining Corporate Identity: Why Your Corporate Profile Must Evolve Like Your Product

AI, Authenticity & Your Voice: When AI Helps and When It Destroys Your Narrative

AI, Authenticity & Your Voice: The Brand That Thinks

AI, Authenticity & Your Voice: Yes, you should use AI — but correctly

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