Category: Insights

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  • blog Jan 26, 2026
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The Groundwork: You want to keep a low profile but you’re wondering why your team isn’t selling more

Leaders sometimes say:“I want to keep a low profile. I don’t want to say too much—competition catches up.” And you’re right to think this because the threat of competition is real. But here’s the other side of the story. You’re wondering why your team isn’t selling more.  The very people who are supposed to create

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  • blog Jan 20, 2026
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The Groundwork: Why the Media Keeps Asking you the Same Questions

When you get a set of questions from the press or media, you may feel like you’re answering the same things over and over again. Technically, there’s nothing wrong with that.The questions may sound familiar, but your answers can change — and they should.They give you the chance to reflect on what’s shifted in your

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  • blog Jan 12, 2026
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The Groundwork: Relationship Thinking- If You Wouldn’t Ghost a Customer, Don’t Ghost the Media

Last week, we discussed: “My business is doing okay. I don’t need the media.” And that’s fair, but its always good to be prepared and we shared some tips on how to do so. This week, we’re going a step further — because in our experience, it’s not that people don’t want to speak to the media. Often, when a request for a media interview comes in — and usually with a short deadline to respond — it catches people off guard. And in the middle of everything else going on, the easiest decision becomes: “Let’s not respond.”

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  • blog Jan 07, 2026
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The Groundwork: Why Stories Matter — Even If You Don’t “Need the Media”

I've had leaders tell me: “My business is doing okay. I don’t need the media.” And that’s totally fair — whether or not you choose to speak to the media (media here refers to the press - journalist, writers) is your decision.

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  • blog Jan 01, 2026
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What’s Your Velcro

Every venture begins with a spark—an idea that ignites a journey of innovation, passion, and resilience. A founding story is not just a tale; it is not insignificant. It is the heartbeat of your work, the force that drives you to craft unique solutions and stand apart in a crowded landscape. 

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  • blog Dec 17, 2024
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The Imperative of In-Depth Content

As emerging technologies evolve rapidly, the complexities they bring can be daunting for audiences. In this intricate landscape, in-depth content serves as a crucial bridge, providing comprehensive insights into applications and potential impacts across various industries.

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