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Jul 01, 2026
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Want More Publicity From Your Events? Start by Making Life Easier for the Media

Ironically, despite investing thousands—sometimes hundreds of thousands—of ringgit into an event, many organisers unknowingly make it harder for the media to do the very job they were invited to do. By Aileen Anthony, Founder WRComms | Executive Editor MALAYSIA SME The Media Is There to Work, Not Just Attend I’ve attended countless corporate events, conferences,

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Jul 01, 2026
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Building a Thought Leadership Engine: How to Maximise the Value of Your Keynote Speakers Beyond the Stage

Securing a renowned keynote speaker is often one of the biggest investments an event organiser makes. Considerable effort goes into identifying the right voice, managing schedules, coordinating travel, and ensuring the session delivers value to delegates. Yet, for many conferences, the relationship with the speaker ends the moment they step off the stage. In reality,

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Jun 30, 2026
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Building a Thought Leadership Engine: Finding the Gravity That Keeps Your Communications Investments in Place

When the Event Ends, Does the Value End Too? Every organisation invests significantly in communications and marketing. Forums, conferences, networking sessions and stakeholder engagements require considerable resources. Beyond the venue, speakers and programme, there are countless hours spent planning the itinerary, coordinating logistics, inviting guests and creating an experience that reflects the organisation’s aspirations. These

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Jun 24, 2026
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Building a Thought Leadership Engine: Turning Your Monthly Conversations into Publishable Narratives

Thought Leadership Begins with Definition Many business leaders approach thought leadership as a content exercise. They focus on publishing articles, sharing opinions on social media, or commenting on industry developments. While these activities are important, they are not where thought leadership begins. Genuine thought leadership starts with a leader’s ability to articulate what they believe,

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Jun 08, 2026
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Narrative Ownership: If AI Can’t Trust You, It Won’t Recommend You

By Aileen Anthony, Founder, WRComms Next week, together with a team of 30, June 14-18, 2026, I will be hiking Mount Kinabalu.n It has taken eight months of preparation. Like many people approaching a significant challenge, I am excited, but also slightly anxious. While my legs feel noticeably stronger than they did when I first

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Jun 01, 2026
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Narrative Ownership: Your Most Valuable Piece of Media Real Estate

By Aileen Anthony, Founder, WRComms The Myth One of the most common requests I receive from business leaders is, “We want to be featured in the mainstream media.” Fair enough. Mainstream media carries credibility. It reaches large audiences. It can create awareness and open doors. However, over the years, businesses have unconsciously turned mainstream media

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Category: Insights

Want More Publicity From Your Events? Start by Making Life Easier for the Media

Building a Thought Leadership Engine: How to Maximise the Value of Your Keynote Speakers Beyond the Stage

Building a Thought Leadership Engine: Finding the Gravity That Keeps Your Communications Investments in Place

Building a Thought Leadership Engine: Turning Your Monthly Conversations into Publishable Narratives

Narrative Ownership: If AI Can’t Trust You, It Won’t Recommend You

Narrative Ownership: Your Most Valuable Piece of Media Real Estate

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